Here's what I do
I partner with corporate and nonprofit clients to develop and execute strategic communications across four primary service areas.
I describe these services individually, but they are highly symbiotic so I approach the work holistically to deliver greater impact.
Brand Strategy
I help brands develop and articulate a brand strategy in ways that are usable and grounded in the unique needs of the business. I take a data-driven approach to understand brand reputation and positioning, and build actionable plans to engage customers and audiences.
Communications
& Messaging
I develop messaging, create messaging architectures, and build go-to-market plans that effectively reach audiences. I love working with creative teams to write effective briefs, tell compelling stories, and ultimately produce world class creative.
Community Impact
I help brands engage their customers, employees, and partners with social impact initiatives in ways that builds trust, meets business goals, and strengthens communities simultaneously. Most importantly, I understand how to do this authentically.
Sponsorship
& Partnership Strategy
I’ve pioneered an innovative approach that has helped brands maximize their investments and helped nonprofits increase engagement and revenue. With the right strategy, sports, entertainment, and community sponsorships engage audiences and build community while meeting business objectives.
